NAUGHTY

Tuesday, 17 July 2007

Touchy feely social

I was checking out imagini.net. Good looking UI and an interesting method of creating a profile without entering any of the dreaded personal details. This is where the experience takes a beating. Just as you're getting used to doing things a different way - connecting to others (hopefully with the same tastes!) goes right back to existing methods.

As the experience is visual, it's a shame they haven't though about non traditional message based concepts. Like the Nabaztag - yes it's a rabbit, and it does drive you insane, but I'm sure it's got some pretty cool functionality just waiting to be exploited. Time to reconnect the rabbit to the network and have an experiment!

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BRAND EXPERIENCE 3.0

To the Sexy South. Jonathan Lovatt-Young explores brand strategy with digital experience.
Previous Posts
Challenge a go-go
Methodology for methodology sake?
Desirable Apple
Integrated - at last an example
The big signoff debate
Who gives two onions?
The blackness
Even the best get it wrong
Shhhh - don't mention IP
More strategic insights: mystery shopping
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