NAUGHTY

Wednesday, 26 September 2007

Challenge a go-go

I've been working through a visual exercise to convey brand personality. Should be pretty straightforward...

When you're attempting to ask someone to classify their business the usual suspect questions are rolled out - what drink you you be at a dinner party, you know we've all done it.

How about applying the BPS (brand personality scale) - the big 5 to the problem? This is where it starts to get interesting. I've previously looked at Imagini - it's quite interesting, although somewhat limited. You can only select one element.

What happens if you believe you belong in more than one category? What happens if you're looking at one thing but decide to answer a different way.

Quite some time ago I was looking at Dart Motif and how that could be used to help out online campaigns, around the hover time. Could this style technique to used in profiling? It's certainly an interesting question to answering a difficult graphical challenge.

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BRAND EXPERIENCE 3.0

To the Sexy South. Jonathan Lovatt-Young explores brand strategy with digital experience.
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Challenge a go-go
Methodology for methodology sake?
Desirable Apple
Integrated - at last an example
The big signoff debate
Who gives two onions?
The blackness
Even the best get it wrong
Shhhh - don't mention IP
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