NAUGHTY

Friday, 19 October 2007

Busy bee

Haven't had chance to post for a while, I'm off to Crayon London - and can't wait for it, they're a nice bunch of folks!

I've been checking out the new Habitat site. Some nice flash and clean layout. I'm sitting reasonably close to my laptop and having a problem reading it. Now I've got good eyesight, so what's the problem?

Typography treatment. In order to dial up the 'cool' the type is light grey on white. Looks quite nice, useless as functional design.

So I've taken the time to run the palette through juicy studio to check the contrast, no surprise it fails miserably:

The difference in brightness between the two colours is not sufficient. The threshold is 125, and the result of the foreground and background colours is 93.

The difference in colour between the two colours is not sufficient. The threshold is 500, and the result of the foreground and background colours is 276.

Colour Brightness Formula
The following is the formula suggested by the World Wide Web Consortium (W3C) to determine the brightness of a colour.

((Red value X 299) + (Green value X 587) + (Blue value X 114)) / 1000

The difference between the background brightness, and the foreground brightness should be greater than 125.

How disappointing.

BRAND EXPERIENCE 3.0

To the Sexy South. Jonathan Lovatt-Young explores brand strategy with digital experience.
Previous Posts
Busy bee
Challenge a go-go
Methodology for methodology sake?
Desirable Apple
Integrated - at last an example
The big signoff debate
Who gives two onions?
The blackness
Even the best get it wrong
Shhhh - don't mention IP
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