When there's a whole raft of methodologies and tools at your disposal for answering briefs, the first port of call is to go for the most complex type.

Why? Is it to show off that you have the experience? Believe you will get better insight? Or just to confuse people on purpose?

No matter what the brief is - whether a two day project or a six month programme, the core framework remains the same. There's no need to dress this up in complex terminology - we're all guilty of this.

Do I need a methodology to explain this?