I received my home insurance renewal yesterday, a massive pack of small print, that I'll never have the time to read through. Yes, yes I know it's in the detail that counts, but I'll never get around to it. What I want is the quote price. That's all that really matters.

Think customer - renewing insurance sucks, every year it's a big pain in the backside.

Today, as if by magic I was invited to renew it online and get four bottles of wine for the bother of doing so. This is smart.

It's top of mind - the offline pack reminded me that it needs to be done. I know the price, all the detail is there for when I want to read it, I certainly wouldn't want to attempt this on-screen, there's far too much to read.

The extra incentive caught my eye - had they got clever and had in my profile I drink wine? Probably not. But the entire experience was a good one. Alot of campaigns are so-called integrated, in essence they mean TV, outdoor and DM.

And yes, I will be renewing it with the company.