From an initial crack at a revised layout for the iPhone it's turning out to be more difficult than I first thought. Five keys top row, three middle row and one at the bottom doesn't make for an obvious layout, more work required here.

There's a massive brand opportunity for Apple here - sure they've got an innovative device, it does just about everything you want, looks cool and uses the coverflow technology. But how about making more usual - just to give Nokia a spanking. But they haven't, why? Probably because they've created a product with built-in maximum desirability - there's no need to bother.