NAUGHTY

Wednesday, 25 July 2007

Shhhh - don't mention IP

From a buzz word to soaking up large bugets IPTV is a bad word. Why? It's not TV and the quality isn't there yet.

We need to think about how and why we consume TV. Simple - at home in veg mode. Do I want access everywhere - well to some content yes - but not to watch my favourite program, that's where I want the creature comforts - a good couch for a start!

The big gripe - interaction. Just because I can navigate a whole host of menus doesn't mean I want to. In fact, instead of physically navigating to a program (or channel as we do currently) for most of the time a genre would be the better way to display a list of available programs. For instance, when you've had a rough day you just want comedy or a particular type of film to 'empty' your head - not a full on engaging interactive experience

Mood TV - the new IPTV anyone?

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BRAND EXPERIENCE 3.0

To the Sexy South. Jonathan Lovatt-Young explores brand strategy with digital experience.
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