Brand hierachies or maps are straightforward to create. Each element has an intentional relationship and is formed on the basis of desired target, affinity etc. Partnerships or sponsorships are less welded together, but both parties benefit either in sales or awareness.

All good stuff and controllable. This all changes with microformats. I might not agree with Google on their advertising monopoly nor do I want to align any of my services to the organisation. If a user posts a microformatted item of content with geo information for Google Maps. by default I've created a relationship with the brand.

Brand map? You'll need 10 sheets of A3 to work that out!

Labels: Semantic